Description
Research Methods for Business Students Edition 9 by Mark N.K. Saunders EBOOK PDF Instant Download
Table of Contents
Title Page
Copyright Page
Brief Contents
Contents
How to use this book
Preface
Contributors
Publisher’s acknowledgements
Chapter 1 Business and management research, reflective diaries and the purpose of this book
Learning outcomes
1.1 Introduction
1.2 The nature of research
1.3 Business and management research
1.4 The research process
1.5 Keeping a reflective diary or research notebook
1.6 The purpose and structure of this book
1.7 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Starting your reflective diary or notebook
References
Further reading
Case 1: Researching buyer–supplier relationships
Self-check answers
Chapter 2 Formulating and clarifying the research topic
Learning outcomes
2.1 Introduction
2.2 Attributes of a good research topic
2.3 Generating and refining research ideas
2.4 Turning research ideas into research projects
2.5 Writing your research proposal
2.6 Summary
Self-check questions
Review and discussion questions
Progressing your research project: From research ideas to a research proposal
References
Further reading
Case 2: ‘Helpful but not required’: A student research proposal
Self-check answers
Chapter 3 Critically reviewing the literature
Learning outcomes
3.1 Introduction
3.2 The critical review
3.3 Literature sources
3.4 Planning your literature search strategy
3.5 Conducting your literature search
3.6 Obtaining and evaluating the literature
3.7 Recording the literature
3.8 Using Systematic Review
3.9 Plagiarism
3.10 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Critically reviewing the literature
References
Further reading
Case 3: After the crisis: a systematic and critical review
Self-check answers
Chapter 4 Understanding research philosophy and approaches to theory development
Learning outcomes
4.1 Introduction
4.2 The philosophical underpinnings of business and management
4.3 Five major philosophies
4.4 Approaches to theory development
4.5 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Heightening your Awareness of your Research Philosophy (HARP)
References
Further reading
Case 4: Chinese tourists and their duty-free shopping in Guam
Self-check answers
Chapter 5 Formulating the research design
Learning outcomes
5.1 Introduction
5.2 Choice and coherence in research design
5.3 Methodological choice: the use of a quantitative, qualitative or mixed methods research design
5.4 Recognising the purpose of your research design
5.5 Choosing a research strategy or strategies
5.6 Choosing a time horizon
5.7 Establishing the ethics of the research design
5.8 Establishing the quality of the research design
5.9 Taking into account your role as researcher
5.10 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Deciding on your research design
References
Further reading
Case 5: Managers’ challenges when dealing with change
Self-check answers
Chapter 6 Negotiating access and research ethics
Learning outcomes
6.1 Introduction
6.2 Issues associated with gaining traditional access
6.3 Issues associated with Internet-mediated access
6.4 Strategies to gain access
6.5 Research ethics and why you should act ethically
6.6 Ethical issues at specific stages of the research process
6.7 An introduction to the principles of data protection and data management
6.8 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Negotiating access and addressing ethical issues
References
Further reading
Case 6: Chinese students’ interpretations of trust
Self-check answers
Chapter 7 Selecting samples
Learning outcomes
7.1 Introduction
7.2 Probability sampling
7.3 Non-probability sampling
7.4 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Using sampling as part of your research
References
Further reading
Case 7: Understanding and assessing economic inactivity among Maltese female homemakers
Self-check answers
Chapter 8 Using secondary data
Learning outcomes
8.1 Introduction
8.2 Types of secondary data and uses in research
8.3 Searching for secondary data
8.4 Advantages and disadvantages of secondary data
8.5 Evaluating secondary data sources
8.6 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Assessing the suitability of secondary data for your research
References
Further reading
Case 8: Values and behaviours for sustainable tourism
Self-check answers
Chapter 9 Collecting primary data through observation
Learning outcomes
9.1 Introduction
9.2 Participant observation
9.3 Structured observation
9.4 Internet-mediated observation
9.5 Observation using videography
9.6 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Deciding on the appropriateness of observation
References
Further reading
Case 9: Observing work–life balance in my own organisation
Self-check answers
Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews
Learning outcomes
10.1 Introduction
10.2 Types of interview and their link to the purpose of research and research strategy
10.3 When to use semi-structured and in-depth interviews
10.4 Data quality issues associated with semi-structured and in-depth interviews
10.5 Preparing for semi-structured or in-depth interviews
10.6 Conducting semi-structured or in-depth interviews
10.7 Managing logistical and resource issues
10.8 Group interviews and focus groups
10.9 Telephone and Internet-mediated interviews
10.10 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Using semi-structured, in-depth or group interviews in your resea
References
Further reading
Case 10: How do you network in your SME?
Self-check answers
Chapter 11 Collecting primary data using questionnaires
Learning outcomes
11.1 Introduction
11.2 An overview of questionnaires
11.3 Deciding what data need to be collected
11.4 Designing the questionnaire
11.5 Delivering and collecting the questionnaire
11.6 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Using questionnaires in your research
References
Further reading
Case 11: Designing an attractive questionnaire for the Pegasus Memorial museum
Self-check answers
Chapter 12 Analysing quantitative data
Learning outcomes
12.1 Introduction
12.2 Preparing, entering and checking data
12.3 Exploring and presenting data
12.4 Describing data using statistics
12.5 Examining relationships, differences and trends using statistics
12.6 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Analysing your data quantitatively
References
Further reading
Case 12: Predicting work performance
Self-check answers
Chapter 13 Analysing qualitative data
Learning outcomes
13.1 Introduction
13.2 The nature of qualitative data
13.3 The nature of qualitative analysis
13.4 Preparing your data for analysis
13.5 Aids to help your analysis
13.6 Thematic Analysis
13.7 Template Analysis
13.8 Explanation Building and Testing
13.9 Grounded Theory Method
13.10 Narrative Analysis
13.11 Discourse Analysis
13.12 Content Analysis and quantifying qualitative data
13.13 Data Display and Analysis
13.14 Using CAQDAS
13.15 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Analysing your data qualitatively
References
Further reading
Case 13: The impact of share announcements on market analysts’ behaviour
Self-check answers
Chapter 14 Writing and presenting your project report
Learning outcomes
14.1 Introduction
14.2 Undertaking writing
14.3 Structuring your project report
14.4 Writing reports for different audiences
14.5 Making the report’s content clear and accessible
14.6 Developing an appropriate writing style
14.7 Meeting the assessment criteria
14.8 Writing a reflective essay or section
14.9 Oral presentation of the report
14.10 Summary
Self-check questions
Review and discussion questions
Progressing your research project: Writing your project report
References
Further reading
Case 14: Elena’s research project write-up
Self-check answers
Bibliography
Appendices
Appendix 1 Systems of referencing
Appendix 2 Calculating the minimum sample size
Appendix 3 Random sampling numbers
Appendix 4 Guidelines for non-discriminatory language
Glossary
