Description
Managerial Economics: Applications, Strategies and Tactics / Edition 13 by James R. McGuigan EBOOK PDF Instant Download
Table of Contents
Preface. About the Authors.
PART I: INTRODUCTION.
1. Introduction and Goals of the Firm.
2. Fundamental Economic Concepts.
PART II: DEMAND AND FORECASTING.
3. Demand Analysis.
4. Estimating Demand.
5. Business and Economic Forecasting.
6. Managing in the Global Economy.
PART III: PRODUCTION AND COST.
7. Production Economics.
7B. Production Economics of Renewable and Exhaustible Natural Resources.
8. Cost Analysis.
9. Applications of Cost Theory.
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.
10. Prices, Output, and Strategy: Pure and Monopolistic Competition.
11. Price and Output Determination: Monopoly and Dominant Firms.
12. Price and Output Determination: Oligopoly.
13. Best-Practice Tactics: Game Theory.
13A. Entry Deterrence and Accommodation Games.
14. Pricing Techniques and Analysis.
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.
15. Contracting, Governance, and Organizational Form.
15A. Auction Design and Information Economics.
16. Government Regulation.
17. Long-Term Investment Analysis.
Appendices.
A. The Time Value of Money.
B. Tables.
C. Differential Calculus Techniques in Management.
D. Check Answers to Selected End-of-Chapter Exercises.
Glossary.
Index. Notes.
Web Appendices.
