Managerial Economics Theory Applications Cases 8E Allen EBOOK PDF Instant Download

Managerial Economics: Theory, Applications, and Cases (Eighth Edition) 8th Edition by W. Bruce Allen (Author), Keith Weigelt (Author), Neil A. Doherty (Author), Edwin Mansfield (Author)

Table of Contents

PART 1: THE NEED FOR A GUIDE
Chapter 1: Introduction

PART 2: THE NATURE OF MARKETS
Chapter 2: Demand Theory
Chapter 3: Consumer Behavior and Rational Choice
Chapter 4: Estimating Demand Functions

PART 3: PRODUCTION AND COST
Chapter 5: Production Theory
Chapter 6: The Analysis Of Costs

PART 4: MARKET STRUCTURE AND SIMPLE PRICING STRATEGIES
Chapter 7: Perfect Competition
Chapter 8: Monopoly and Monopolistic Competition

PART 5: SOPHISTICATED MARKET PRICING
Chapter 9: Managerial Use of Price Discrimination
Chapter 10: Bundling and Intrafirm Pricing

PART 6: THE STRATEGIC WORLD OF MANAGERS
Chapter 11: Oligopoly
Chapter 12: Game Theory
Chapter 13: Auctions

PART 7: RISK, UNCERTAINTY, AND INCENTIVES
Chapter 14: Risk Analysis
Chapter 15: Principal–Agent Issues and Managerial Compensation
Chapter 16: Adverse Selection

PART 8: GOVERNMENT ACTION AND MANAGERIAL BEHAVIOR
Chapter 17: Government and Business
Chapter 18: Optimization Techniques

Appendix A: Technological Change and Industrial Innovation
Appendix B: Business and Economic Forecasting
Appendix C: Discounting and Present Values
Appendix D: Answers to Select End-of-Chapter Problems
Appendix E: Tables

Index

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