Description
Managerial Economics: Theory, Applications, and Cases (Eighth Edition) 8th Edition by W. Bruce Allen (Author), Keith Weigelt (Author), Neil A. Doherty (Author), Edwin Mansfield (Author)
Table of Contents
PART 1: THE NEED FOR A GUIDE
Chapter 1: Introduction
PART 2: THE NATURE OF MARKETS
Chapter 2: Demand Theory
Chapter 3: Consumer Behavior and Rational Choice
Chapter 4: Estimating Demand Functions
PART 3: PRODUCTION AND COST
Chapter 5: Production Theory
Chapter 6: The Analysis Of Costs
PART 4: MARKET STRUCTURE AND SIMPLE PRICING STRATEGIES
Chapter 7: Perfect Competition
Chapter 8: Monopoly and Monopolistic Competition
PART 5: SOPHISTICATED MARKET PRICING
Chapter 9: Managerial Use of Price Discrimination
Chapter 10: Bundling and Intrafirm Pricing
PART 6: THE STRATEGIC WORLD OF MANAGERS
Chapter 11: Oligopoly
Chapter 12: Game Theory
Chapter 13: Auctions
PART 7: RISK, UNCERTAINTY, AND INCENTIVES
Chapter 14: Risk Analysis
Chapter 15: Principal–Agent Issues and Managerial Compensation
Chapter 16: Adverse Selection
PART 8: GOVERNMENT ACTION AND MANAGERIAL BEHAVIOR
Chapter 17: Government and Business
Chapter 18: Optimization Techniques
Appendix A: Technological Change and Industrial Innovation
Appendix B: Business and Economic Forecasting
Appendix C: Discounting and Present Values
Appendix D: Answers to Select End-of-Chapter Problems
Appendix E: Tables
Index
