Description
Public Relations Writing and Media Techniques , 8th Edition by Dennis L. Wilcox EBOOK PDF Instant Download
Table of Contents
1. Getting Organized for Writing
2. Becoming a Persuasive Writer
3. Finding and Making News
4. Working with Journalists and Bloggers
5. Writing the News Release
6. Preparing Fact Sheets, Advisories, Media Kits, and Pitches
7. Creating Feature Content and Op-Eds
8. Publicity Photos and Infographics
9. Radio, Television, and Online Video
10. Websites, Blogs, and Podcasts
11. Social Media and Mobile Apps
12. Intranets, Newsletters, and Brochures
13. Writing Email, Memos, and Proposals
14. Giving Speeches and Presentations
15. Organizing Meetings and Events
16. Using Direct Mail and Advertising
17. Working Within a Legal Framework
18. Planning Programs and Campaigns
19. Measuring Success
