Description
Strategic Management: A Competitive Advantage Approach, Concepts and Cases / Edition 16 by Fred R. David EBOOK PDF Instant Download
Table of Contents
PART 1: Overview of Strategic Management
1. The Nature of Strategic Management
THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY)
PART 2: Strategy Formulation
2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
PART 3: Strategy Implementation
7. Implementing Strategies: Management, Operations, and Human Resources Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
9. Strategy Review, Evaluation, and Control
PART 5: Key Strategic-Management Topics
10. Business Ethics, Social Responsibility, and Environmental Sustainability
11. Global and International Issues
PART 6: Strategic-Management Case Analysis
How to Prepare and Present a Case Analysis
