Description
Managerial Economics / Edition 4 by Luke M. Froeb EBOOK PDF Instant Download
Table of Contents
SECTION I: PROBLEM SOLVING AND DECISION MAKING.
1. Introduction: What This Book Is About.
2., The One Lessor of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
SECTION II: PRICING, COST, AND PROFITS.
6. Simple Pricing. 7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Market Structure and Long-Run Equilibrium.
10. Strategy: The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles. SECTION III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
SECTION IV: STRATEGIC DECISION MAKING.
15. Strategic Games. 16. Bargaining.
SECTION V: UNCERTAINTY.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard. SECTION VI: ORGANIZATIONAL DESIGN.
21. Getting Employees to Work in the Firm’s Best Interest.
22. Getting Divisions to Work in the Firm’s Best Interest.
23. Managing Vertical Relationships. SECTION VII: WRAPPING UP.
24. You Be the Consultant.
