Description
Excellence in Business Communication, Student Value Edition / Edition 12 by John V. Thill EBOOK PDF Instant Download
Table of Contents
Today’s students are holding the future of business communication in their hands
Excellence in Business Communication
Brief Contents
Contents
Preface
Major Changes and Improvements in This Edition
As Another Disruptive Technology Transforms Business Communication, Bovée and Thill Again Lead the Field with Innovative Coverage
Why Business Communication Instructors Continue to Choose Bovée and Thill
In-Depth Coverage of Digital, Social, and Mobile Media Topics in the 12th Edition
Extending the Value of Your Textbook with Free Multimedia Content
For Instructors: Features and Resources to Enhance the Course Experience
For Students: How This Course Will Help You
About the Authors
Reviewers of Previous Editions
Reviewers of Document Makeovers
MyLab Contributors
Real-Time Updates—Learn More
Prologue Building a Career with Your Communication Skills
Part 1 Understanding the Foundations of Business Communication
1 Professional Communication in a Digital, Social, Mobile World
Learning Objectives
Understanding Why Communication Matters
Communication Is Important to Your Career
Communication Is Important to Your Company
What Makes Business Communication Effective?
Communicating as a Professional
Understanding What Employers Expect from You
Communicating in an Organizational Context
Adopting an Audience-Centered Approach
Exploring the Communication Process
The Basic Communication Model
Barriers in the Communication Environment
Inside the Mind of Your Audience
How Audiences Receive Messages?
How Audiences Decode Messages
How Audiences Respond to Messages
The Social Communication Model
The Mobile Revolution
The Rise of Mobile as a Communication Platform
How Mobile Technologies Are Changing Business Communication
Using Technology to Improve Business Communication
Keeping Technology in Perspective
Guarding Against Information Overload
Using Technological Tools Productively
Reconnecting with People
Committing to Ethical and Legal Communication
Distinguishing Ethical Dilemmas from Ethical Lapses
Ensuring Ethical Communication
Ensuring Legal Communication
Applying What You’ve Learned
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills Message for Analysis: Analyzing Communication Effectiveness [LO-1]
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Endnotes
2 Collaboration, Interpersonal Communication, and Business Etiquette
Learning Objectives
Communicating Effectively in Teams
Advantages and Disadvantages of Teams
Characteristics of Effective Teams
Group Dynamics
Assuming Team Roles
Allowing for Team Evolution
Resolving Conflict
Overcoming Resistance
Collaborating on Communication Efforts
Guidelines for Collaborative Writing
Technologies for Collaborative Writing
Collaboration Systems
Social Networks and Virtual Communities
Collaboration via Mobile Devices
Giving—and Responding to—Constructive Feedback
Making Your Meetings More Productive
Preparing for Meetings
Conducting and Contributing to Efficient Meetings
Putting Meeting Results to Productive Use
Using Meeting Technologies
Improving Your Listening Skills
Recognizing Various Types of Listening
Understanding the Listening Process
Overcoming Barriers to Effective Listening
Improving Your Nonverbal Communication Skills
Recognizing Nonverbal Communication
Using Nonverbal Communication Effectively
Developing Your Business Etiquette
Business Etiquette in the Workplace
Business Etiquette in Social Settings
Business Etiquette Online
Business Etiquette Using Mobile Devices
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills Message for Analysis: Planning Meetings [LO-3]
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Endnotes
3 Communication Challenges in a Diverse, Global Marketplace
Learning Objectives
Understanding the Opportunities and Challenges of Communication in a Diverse World
The Opportunities in a Global Marketplace
The Advantages of a Diverse Workforce
The Challenges of Intercultural Communication
Developing Cultural Competency
Understanding the Concept of Culture
Overcoming Ethnocentrism and Stereotyping
Recognizing Variations in a Diverse World
Contextual Differences
Legal and Ethical Differences
Social Differences
Nonverbal Differences
Age Differences
Gender Differences
Religious Differences
Ability Differences
Adapting to Other Business Cultures
Guidelines for Adapting to Any Business Culture
Guidelines for Adapting to U.S. Business Culture
Improving Intercultural Communication Skills
Studying Other Cultures
Studying Other Languages
Respecting Preferences for Communication Style
Writing Clearly
Speaking and Listening Carefully
Using Interpreters, Translators, and Translation Software
Helping Others Adapt to Your Culture
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills Message for Analysis: Adapting to Cultural Differences [LO-5]
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Endnotes
Part 2 Applying the Three-Step Writing Process
4 Planning Business Messages
Learning Objectives
Understanding the Three-Step Writing Process
Optimizing Your Writing Time
Planning Effectively
Analyzing the Situation
Defining Your Purpose
Developing an Audience Profile
Gathering Information
Uncovering Audience Needs
Finding Your Focus
Providing Required Information
Be Sure the Information Is Accurate
Be Sure the Information Is Ethical
Be Sure the Information Is Pertinent
Selecting the Best Combination of Media and Channels
The Most Common Media and Channel Options
Oral Medium, In-Person Channel
Oral Medium, Digital Channel
Written Medium, Print Channel
Written Medium, Digital Channel
Visual Medium, Print Channel
Visual Medium, Digital Channel
The Unique Challenges of Communication on Mobile Devices
Training
Distributed Decision Making
Mobile Glossary
3G, 4G, and 5G
Android and iOS
Bandwidth
Cellular Versus Mobile
Remote Workforce Management
Recruiting
Project Management
Context Awareness
Geofencing
Over-the-Top (OTT) Application
Phablet
Quick Response (QR) Codes and Near-Field Communication (NFC)
Factors to Consider When Choosing Media and Channels
Organizing Your Information
Defining Your Main Idea
Limiting Your Scope
Choosing Between Direct and Indirect Approaches
Outlining Your Content
Start with the Main Idea
State the Major Points
Provide Examples and Evidence
Building Reader Interest with Storytelling Techniques
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills Message for Analysis: Outlining Your Content [LO-5]
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Endnotes
5 Writing Business Messages
Learning Objectives
Adapting to Your Audience: Being Sensitive to Audience Needs
Using the “You” Attitude
Maintaining Standards of Etiquette
Emphasizing the Positive
Using Bias-Free Language
Adapting to Your Audience: Building Strong Relationships
Establishing Your Credibility
Projecting Your Company’s Image
Adapting to Your Audience: Controlling Your Style and Tone
Creating a Conversational Tone
Using Plain Language
Selecting the Active or Passive Voice
Composing Your Message: Choosing Powerful Words
Understanding Denotation and Connotation
Balancing Abstract and Concrete Words
Finding Words That Communicate Well
Composing Your Message: Creating Effective Sentences
Choosing from the Four Types of Sentences
Using Sentence Style to Emphasize Key Thoughts
Composing Your Message: Crafting Unified, Coherent Paragraphs
Creating the Elements of a Paragraph
Topic Sentence
Support Sentences
Transitions
Choosing the Best Way to Develop Each Paragraph
Writing Messages for Mobile Devices
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Endnotes
6 Completing Business Messages
Learning Objectives
Revising Your Message: Evaluating the First Draft
Evaluating Your Content, Organization, Style, and Tone
Evaluating, Editing, and Revising the Work of Others
Revising to Improve Readability
Varying Your Sentence Length
Keeping Your Paragraphs Short
Using Lists to Clarify and Emphasize
Adding Headings and Subheadings
Editing for Clarity and Conciseness
Editing for Clarity
Editing for Conciseness
Producing Your Message
Designing for Readability
White Space
Margins and Justification
Typefaces
Type Styles
Formatting Formal Letters and Memos
Designing Messages for Mobile Devices
Proofreading Your Message
Distributing Your Message
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Endnotes
Part 3 Crafting Brief Business Messages
7 Crafting Messages for Digital Channels
Learning Objectives
Digital Channels for Business Communication
Media Choices for Brief Messages
Compositional Modes for Digital Media
Creating Content for Social Media
Optimizing Content for Mobile Devices
Social Networks
Business Communication Uses of Social Networks
Strategies for Business Communication on Social Networks
Information and Content Sharing Sites
User-Generated Content Sites
Content Curation Sites
Recruiting and Business-Focused Social Networks
Value-Added Content via Social Networks
Tweetups
Value-Added Content via Blogging
Value-Added Content via Online Video
Employee Recruiting
Community Q&A Sites
Email
Planning Email Messages
Writing Email Messages
Completing Email Messages
Instant Messaging and Text Messaging
Understanding the Benefits and Risks of IM
Adapting the Three-Step Process for Successful IM
Blogging and Microblogging
Understanding the Business Applications of Blogging
Adapting the Three-Step Process for Successful Blogging
Microblogging
Podcasting
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills
Exercises
Expand Your Skills
Critique the Professionals
Sharpen Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Cases
Social Networking Skills
Social Networking Skills
Social Networking Skills
Email Skills / Portfolio Builder
Email Skills / Portfolio Builder
Email Skills / Portfolio Builder
IM Skills
Blogging Skills
Blogging Skills
Blogging Skills
Microblogging Skills
Microblogging Skills
Microblogging Skills
Podcasting Skills / Portfolio Builder
Podcasting Skills
Podcasting Skills / Portfolio Builder
Endnotes
8 Writing Routine and Positive Messages
Learning Objectives
Strategy for Routine Requests
Stating Your Request Up Front
Explaining and Justifying Your Request
Requesting Specific Action in a Courteous Close
Common Examples of Routine Requests
Asking for Information and Action
Asking for Recommendations
Making Claims and Requesting Adjustments
Strategy for Routine and Positive Messages
Starting with the Main Idea
Providing Necessary Details and Explanation
Ending with a Courteous Close
Common Examples of Routine and Positive Messages
Answering Requests for Information and Action
Granting Claims and Requests for Adjustment
Providing Recommendations and References
Sharing Routine Information
Announcing Good News
Fostering Goodwill
Sending Congratulations
Sending Messages of Appreciation
Offering Condolences
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills Messages for Analysis
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Cases
Routine Requests
Blogging Skills
Email Skills
Email Skills
IM Skills
Text Messaging Skills
Email Skills
Letter Writing Skills
Email Skills
Routine Messages
Email Skills
Email Skills
Podcasting Skills / Portfolio Builder
Blogging Skills / Portfolio Builder
Routine Replies
Email Skills
Microblogging Skills
Letter Writing Skills / Team Skills
Social Networking Skills
Positive Messages
Web Writing Skills
Blogging Skills / Portfolio Builder
Social Networking Skills
Letter Writing Skills
Endnotes
9 Writing Negative Messages
Learning Objectives
Using the Three-Step Writing Process for Negative Messages
Step 1: Planning a Negative Message
Step 2: Writing a Negative Message
Step 3: Completing a Negative Message
Using the Direct Approach for Negative Messages
Opening with a Clear Statement of the Bad News
Providing Reasons and Additional Information
Closing on a Respectful Note
Using the Indirect Approach for Negative Messages
Opening with a Buffer
Providing Reasons and Additional Information
Continuing with a Clear Statement of the Bad News
Closing on a Respectful Note
Maintaining High Standards of Ethics and Etiquette
Sending Negative Messages on Routine Business Matters
Making Negative Announcements on Routine Business Matters
Rejecting Suggestions and Proposals
Refusing Routine Requests
Handling Bad News About Transactions
Refusing Claims and Requests for Adjustment
Sending Negative Organizational News
Communicating Under Normal Circumstances
Responding to Negative Information in a Social Media Environment
Communicating in a Crisis
Sending Negative Employment Messages
Refusing Requests for Employee References and Recommendation Letters
Refusing Social Networking Recommendation Requests
Rejecting Job Applications
Giving Negative Performance Reviews
Terminating Employment
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills Messages for Analysis
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Cases
Negative Messages on Routine Business Matters
Email Skills
Microblogging Skills
Email Skills
Email Skills
Telephone Skills
Microblogging Skills
Blogging Skills / Portfolio Builder
Email Skills
Podcasting Skills
Email Skills / Portfolio Builder
Letter Writing Skills
Negative Organizational News
Microblogging Skills
Blogging Skills
Blogging Skills / Portfolio Builder
Blogging Skills
Social Networking Skills
Negative Employment Messages
Social Networking Skills / Email Skills
Telephone Skills
Email Skills
Memo Writing Skills / Portfolio Builder
Endnotes
10 Writing Persuasive Messages
Learning Objectives
Using the Three-Step Writing Process for Persuasive Messages
Step 1: Planning Persuasive Messages
Analyzing the Situation
Gathering Information
Selecting the Right Media and Channels
Organizing Your Information
Step 2: Writing Persuasive Messages
Step 3: Completing Persuasive Messages
Developing Persuasive Business Messages
Strategies for Persuasive Business Messages
Framing Your Arguments
Balancing Emotional and Logical Appeals
Emotional Appeals?
Logical Appeals?
Reinforcing Your Position
Anticipating Objections
Avoiding Common Mistakes in Persuasive Communication
Common Examples of Persuasive Business Messages
Persuasive Requests for Action
Persuasive Presentations of Ideas
Persuasive Claims and Requests for Adjustments
Developing Marketing and Sales Messages
Planning Marketing and Sales Messages
Writing Conventional Marketing and Sales Messages
Writing Promotional Messages for Social Media
Creating Promotional Messages for Mobile Devices
Maintaining High Standards of Ethics, Legal Compliance, and Etiquette
Learning Objectives Checkup
Quick Learning Guide
Apply Your Knowledge
Practice Your Skills Messages for Analysis
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Cases
Persuasive Business Messages
Microblogging Skills
Blogging Skills / TEAM SKILLS
Letter Writing Skills
Email Skills / Portfolio Builder
IM Skills
Email Skills
Email Skills
Email Skills / Mobile Skills
Email Skills
Letter Writing Skills
Marketing and Sales Messages: Conventional Media
Letter Writing Skills / Portfolio Builder
Letter Writing Skills / Portfolio Builder
Web Writing Skills
Mobile Skills / Team SKILLS / Portfolio Builder
Podcasting Skills
Letter Writing Skills / Portfolio Builder
Web Writing Skills / Portfolio Builder
Marketing and Sales Messages: Social Media
Web Writing Skills
Social Networking Skills / Teamwork Skills
Microblogging Skills
Endnotes
Part 4 Preparing Reports and Presentations
11 Planning Reports and Proposals
Learning Objectives
Applying the Three-Step Writing Process to Reports and Proposals
Analyzing the Situation
Gathering Information
Selecting the Best Combination of Media and Channels
Organizing Your Information
Supporting Your Messages with Reliable Information
Planning Your Research
Locating Data and Information
Evaluating Sources
Using Your Research Results
Analyzing Data
Quoting, Paraphrasing, and Summarizing Information
Drawing Conclusions
Making Recommendations
Conducting Secondary Research
Finding Information at a Library
Finding Information Online
Online Search Tools
Online Monitoring Tools
Search Tips
Documenting Your Sources
Conducting Primary Research
Conducting Surveys
Conducting Interviews
Planning Informational Reports
Organizing Informational Reports
Creating Successful Business Plans
Organizing Website Content
Planning Analytical Reports
Focusing on Conclusions
Focusing on Recommendations
Focusing on Logical Arguments
The 2 + 2 = 4 Approach
The Yardstick Approach
Planning Proposals
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills
Message for Analysis: Evaluating a Report [LO-1], [LO-5]
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Endnotes
12 Writing Reports and Proposals
Learning Objectives
Composing Reports and Proposals
Adapting to Your Audience
Drafting Report Content
Report Introduction
Report Body
Report Close
Drafting Proposal Content
Proposal Introduction
Proposal Body
Proposal Close
Helping Report Readers Find Their Way
Using Technology to Craft Reports and Proposals
Writing for Websites and Wikis
Drafting Website Content
Collaborating on Wikis
Illustrating Your Reports with Effective Visuals
Understanding Visual Design Principles
Understanding the Ethics of Visual Communication
Identifying Points to Illustrate
Selecting the Right Type of Visual
Visuals for Presenting Data
Tables
Line Charts and Surface Charts
Bar Charts and Pie Charts
Data Visualization
Visuals for Presenting Information, Concepts, and Ideas
Flowcharts and Organization Charts
Producing and Integrating Visuals
Creating Visuals
Integrating Visuals with Text
Balancing Illustrations and Words
Referencing Visuals
Placing Visuals
Writing Titles, Captions, and Legends
Verifying the Quality of Your Visuals
Visual Media on Mobile Devices
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills Messages for Analysis
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Cases Web Writing Skills/Mobile Skills/Portfolio Builder
Informational Reports
Analytical Reports
Proposals Portfolio Builder
Endnotes
13 Completing Reports and Proposals
Learning Objectives
Revising Reports and Proposals
Producing Formal Reports
Prefatory Parts
Cover
Title Fly and Title Page
Letter of Authorization and Letter of Acceptance
Letter of Transmittal
Table of Contentss
List of Illustrations
Synopsis or Executive Summary
Text of the Report
Supplementary Parts
Appendixes
Bibliography
Index
Producing Formal Proposals
Prefatory Parts
Copy of or Reference to the RFP
Synopsis or Executive Summary
Letter of Transmittal
Text of the Proposal
Proofreading Reports and Proposals
Distributing Reports and Proposals
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills
Exercises
Expand Your Skills Critique the Professionals
Sharpening Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Cases
Short Formal Reports Requiring No Additional Research
Portfolio Builder
Portfolio Builder
Short Formal Reports Requiring Additional Research
Portfolio Builder
Team Skills / Portfolio Builder
Portfolio Builder
Portfolio Builder
Portfolio Builder
Long Formal Reports Requiring No Additional Research
Portfolio Builder
Long Formal Reports Requiring Additional Research
Portfolio Builder
Portfolio Builder
Portfolio Builder
Formal Proposals
Portfolio Builder
Portfolio Builder
Portfolio Builder
Portfolio Builder / Team Skills
Endnotes
14 Developing and Delivering Business Presentations
Learning Objectives
Planning a Presentation
Analyzing the Situation
Selecting the Best Media and Channels
Organizing a Presentation
Defining Your Main Idea
Limiting Your Scope
Choosing Your Approach
Preparing Your Outline
Developing a Presentation
Adapting to Your Audience
Crafting Presentation Content
Presentation Introduction
Getting Your Audience’s Attention
Building Your Credibility
Previewing Your Message
Presentation Body
Connecting Your Ideas
Holding Your Audience’s Attention
Presentation Close
Restating Your Main Points
Ending with Clarity and Confidence
Enhancing Your Presentation with Effective Visuals
Choosing Structured or Free-Form Slides
Advantages and Disadvantages of Structured Slides
Advantages and Disadvantages of Free-Form Slides
Designing Effective Slides
Designing Slides Around a Key Visual
Writing Readable Content
Creating Charts and Tables for Slides
Selecting Design Elements
Adding Animation and Multimedia
Integrating Mobile Devices in Presentations
Completing a Presentation
Finalizing Your Slides
Creating Effective Handouts
Choosing Your Presentation Method
Practicing Your Delivery
Delivering a Presentation
Overcoming Anxiety
Handling Questions Responsively
Embracing the Backchannel
Giving Presentations Online
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills Messages for Analysis
Exercises
Expand Your Skills Critique the Professionals
Sharpen Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Cases
Presentation Skills / Portfolio Builder
Presentation Skills / Social Networking Skills
Presentation Skills
Presentation Skills
Presentation Skills / Team Skills
Presentation Skills / Portfolio Builder
Presentation Skills / Mobile Skills
Presentation Skills / Team Skills
Endnotes
Part 5 Writing Employment Messages and Interviewing for Jobs
15 Building Careers and Writing Résumés
Learning Objectives
Finding the Ideal Opportunity in Today’s Job Market
Writing the Story of You
Learning to Think Like an Employer
Researching Industries and Companies of Interest
Translating Your General Potential into a Specific Solution for Each Employer
Taking the Initiative to Find Opportunities
Building Your Network
Seeking Career Counseling
Avoiding Mistakes
Planning Your Résumé
Analyzing Your Purpose and Audience
Gathering Pertinent Information
Selecting the Best Media and Channels
Organizing Your Résumé Around Your Strengths
The Chronological Résumé
The Functional Résumé
The Combination Résumé
Addressing Areas of Concern
Writing Your Résumé
Keeping Your Résumé Honest
Adapting Your Résumé to Your Audience
Composing Your Résumé
Name and Contact Information
Introductory Statement
Education
Work Experience, Skills, and Accomplishments
Activities and Achievements
Personal Data and References
Completing Your Résumé
Revising Your Résumé
Producing Your Résumé
Choosing a Design Strategy for Your Résumé
Considering Photos, Videos, Presentations, and Infographics
Producing a Traditional Printed Résumé
Printing a Scannable Résumé
Creating a Plain-Text File of Your Résumé
Creating a Word File of Your Résumé
Creating a PDF Version of Your Résumé
Creating an Online or Social Media Résumé
Proofreading Your Résumé
Distributing Your Résumé
Learning Objectives Checkup
Quick Learning Guide Chapter Outline
Apply Your Knowledge
Practice Your Skills Message for Analysis
Exercises
Expand Your Skills Critique the Professionals
Sharpen Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Cases
Career Skills/Email Skills
Career Skills/Email Skills
Career Skills/Team Skills
Career Skills/Team Skills
Presentation Skills/Portfolio Builder
Career Skills/Video Skills
Endnotes
16 Applying and Interviewing for Employment
Learning Objectives
Submitting Your Résumé
Writing Application Letters
Getting Attention
Building Interest and Increasing Desire
Motivating Action
Following Up After Submitting a Résumé
Understanding the Interviewing Process
The Typical Sequence of Interviews
Common Types of Interviews
Structured Versus Unstructured Interviews
Panel and Group Interviews
Behavioral, Situational, Working, and Stress Interviews
Interview Media
What Employers Look For in an Interview
Preemployment Testing and Background Checks
Preparing for a Job Interview
Learning About the Organization and Your Interviewers
Thinking Ahead About Questions
Planning for the Employer’s Questions
Planning Questions of Your Own
Boosting Your Confidence
Polishing Your Interview Style
Presenting a Professional Image
Being Ready When You Arrive
Interviewing for Success
The Warm-Up
The Question-and-Answer Stage
Answering and Asking Questions
Listening to the Interviewer
Handling Potentially Discriminatory Questions
The Close
Concluding Gracefully
Discussing Salary
Interview Notes
Following Up After the Interview
Follow-Up Message
Message of Inquiry
Request for a Time Extension
Letter of Acceptance
Letter Declining a Job Offer
Letter of Resignation
Learning Objectives Checkup
Quick Learning Guide
Apply Your Knowledge
Practice Your Skills Messages for Analysis
Exercises
Expand Your Skills Critique the Professionals
Sharpen Your Career Skills Online
Improve Your Grammar, Mechanics, and Usage
Cases
Application Messages
Video Skills
Email Skills
Microblogging Skills
Email Skills
Interviewing
Blogging Skills/Team Skills
Team Skills
Team Skills
Following Up After an Interview
Letter Writing Skills
Letter Writing Skills/Email Skills
Letter Writing Skills
Endnotes
A Format and Layout of Business Documents
First Impressions
Paper
Customization
Appearance
Letters
Standard Letter Parts
Heading
Date
Inside Address
Salutation
Body
Complimentary Close
Signature Block
Additional Letter Parts
Letter Formats
Envelopes
Addressing the Envelope
Folding to Fit
International Mail
Memos
Reports
Margins
Headings
Page Numbers
Endnotes
B Documentation of Report Sources
Chicago Humanities Style
In-Text Citation—Chicago Humanities Style
Bibliography—Chicago Humanities Style
APA Style
In-Text Citation—APA Style
List of References—APA Style
MLA Style
In-Text Citation—MLA Style
List of Works Cited—MLA Style
C Correction Symbols
Content and Style
Grammar, Mechanics, and Usage
Proofreading Marks
Handbook of Grammar, Mechanics, and Usage
Answer Keys
Brand, Organization, Name, and Website Index
