Description
Corporate Communication: A Guide to Theory and Practice / Edition 5 by Joep P. Cornelissen EBOOK PDF Instant Download
Table of Contents
PART 1 – Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
PART 2 – Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
PART 3 – Corporate Communication In Practice
Chapter 6: Communication Strategy
Chapter 7: Research and Measurement
PART 4 – Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
PART 5 – New Developments In Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations
