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Consumer Behavior: Buying, Having, and Being, 12th Edition by Michael R. Solomon EBOOK PDF Instant Download

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Consumer Behavior: Buying, Having, and Being, 12th Edition by Michael R. Solomon EBOOK PDF Instant Download

Table of Contents

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self: Mind, Gender, and Body

7. Personality, Lifestyles, and Values

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

11. Groups and Social Media

12. Income and Social Class

13. Subcultures

14. Culture