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Services Marketing: Concepts, Strategies, & Cases / Edition 5by K. Douglas Hoffman EBOOK PDF Instant Download

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Services Marketing: Concepts, Strategies, & Cases / Edition 5 by K. Douglas Hoffman EBOOK PDF Instant Download Table of Contents Part I: AN OVERVIEW OF SERVICES MARKETING. 1. An Introduction to Services. 2. The Service Sector: Supersectors and Ethical Considerations. 3. Fundamental Differences between Goods and Services. 4. Services Consumer Behavior. Part II: THE TACTICAL More Info »
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